Same-day delivery to 180+ localities | For orders placed by 10:30 AM

My Asian Marketplace

OOMAME was born from a true love for Asian food – but more than that, it was born from the desire to make this world accessible, clear, and exciting even in the home kitchen.

We connect ingredients from the Far East, recipes, inspiration, culture, and convenient shopping all in one place. Less confusion at the shelf, more confidence to open a bottle, bag, or jar – and turn them into a meal with a story.

You don't have to be a chef.

You don't need to know every sauce, every noodle, or every technique.

You just need curiosity, appetite, and good guidance along the way.

At OOMAME, we bring order to the Asian world: what goes with what, how to use it, what you can make quickly, and where it's worth delving deeper when you feel like turning up the heat.

Because even if it's your first time with a wok, rice noodles, or gochujang - you're definitely in the right place.

We believe

That food is much more than what's on the plate. It's an aroma that fills the home, the sound of a hot pan, a table laden with bowls, and a small moment when we feel we've embarked on a journey – even if we've stayed in the kitchen.

We believe that good flavors shouldn't have boundaries, and that Asian cuisine shouldn't feel distant, intimidating, or reserved only for those "in the know." It can be simple, accessible, colorful, deep, family-oriented, foodie-friendly, quick, or elaborate – depending on the day, the appetite, and who's sitting around the table.

And above all, we believe that the small details make all the difference: the right sauce, the perfect noodle, a small tip at the right time, and the feeling that someone is helping you transform raw ingredients into a meal.

No pretense. No rigid rules.

Only great flavors, simple explanations, and small details that make you say wow.

Not just a place to buy from.

OOMAME is a place to discover, learn from, cook from, and return to when looking for a new meal idea. An Asian market that connects products, recipes, inspiration, and community – so that the purchase doesn't end in the cart, but continues all the way to the plate.

Behind OOMAME is BrainFood Ltd, a culinary entrepreneurship company born from a deep connection between food, culture, and new consumption experiences. OOMAME is our flagship project – our way to bring the cuisines of Asia to the Israeli home in an accessible, meticulous, aesthetic, and above all, delicious way.

We are here so you can open a small door to a big world: discover new flavors, cook something you haven't tried before, share with those you love – and build your own Asian market, at home.

This website uses cookies to enable a smooth browsing experience, improve website functionality, and personalize content and offers for you more conveniently. For more information, please refer to the website's privacy policy.