Privacy Policy - OOMAME
Last updated: April 2026
1. General
Welcome to the OOMAME - My Asian Marketplace website, operated by Brainfood Ltd., Company No. 516875655 (hereinafter: "the Company", "the Website", "OOMAME", "we").
Protecting the privacy of our users and customers is important to us. This Privacy Policy is intended to explain what information we collect, how we use it, to whom it may be disclosed, how we protect it, and what are the users' rights regarding their personal information.
Use of the Website, including browsing, making a purchase, opening a customer account, subscribing to the newsletter, filling out a form, or contacting us, constitutes agreement to this Privacy Policy, subject to the provisions of the law.
The policy is written in the masculine form for convenience only, but addresses all genders equally.
The Company may update this policy from time to time. The binding version is the one published on the Website at the time of use.
2. What information we may collect
When using the Website, we may collect information provided by the user voluntarily, as well as technical information collected during browsing and use of the Website.
The information may include, among other things:
- Full name
- Phone number
- Email address
- Shipping address and delivery details
- Order details, including purchased products, purchase amounts, purchase history and order status
- Information provided when opening a customer account on the Website
- Information provided through contact forms, service inquiries or correspondence with the Company
- Information provided when subscribing to newsletters, benefits, updates or marketing content
- Technical information such as IP address, device type, browser type, operating system, pages viewed, actions on the Website, sources of arrival, usage data and data collected through Cookies, pixels and measurement tools
- As required due to the purchase of products containing alcohol, a declaration of user age or age verification may be requested in accordance with the law and the Website's policy
The information actually collected may vary depending on the actions performed by the user on the Website and the technological systems active on it.
3. Purposes of Information Use
The Company may use the collected information for the following purposes:
- Operating the Website and providing the services offered therein
- Processing orders, collecting payments, issuing invoices and receipts
- Packaging, shipping, delivery and tracking orders
- Providing customer service, handling inquiries, queries, cancellations, returns and complaints
- Managing customer accounts, maintaining purchase history and providing a tailored user experience
- Improving the Website, services, content, products and user experience
- Analyzing usage data, performing measurements, statistics and optimization
- Tailoring content, offers, recommendations and marketing messages, subject to the law and user consents
- Sending operational updates such as order confirmation, invoice, shipping update, order status change or service messages
- Sending marketing newsletters, offers, promotions, recipes, guides or other content, only subject to consent as required by law
- Preventing fraud, misuse of the Website, information security and protecting the Company's rights
- Complying with legal requirements, regulations, authorized authorities, accounting and reporting
4. Disclosure of Information to Third Parties
The Company does not sell users' personal information to third parties.
However, for the operation of the Website and its services, information may be provided to or accessed by external service providers acting for or on behalf of the Company, as required for the purposes specified in this policy.
Such third parties may include, among others:
- Shopify, as the e-commerce platform on which the Website operates
- PayPlus, for payment processing, payments, invoices and receipts
- Bizibox, accountant and financial/accounting entities, for accounting and reporting
- Shipping company and shipping system, including Mehir Li via Lion Wheel, and additional shipping providers as they may join in the future
- Customer service providers or support systems, if operated
- Yotpo, for reviews, loyalty programs, or related services
- Newsletter providers, CRM and marketing automation, including Klaviyo or similar tools if operated
- Measurement, advertising and analytics systems such as Google, GA4, Google Tag Manager, Google Ads, Meta, TikTok and other tools
- Hosting, information security, maintenance, development, website management and cloud services providers
- Authorized authorities, as required by law, order, legal demand or for the protection of the Company's rights
The Company will transfer information only to the extent necessary for the permitted purposes, and will act to maintain the confidentiality and security of the information in accordance with the law and the Company's procedures.
5. Payments and Credit Card Information Security
Payment on the Website is made through PayPlus and additional secure payment providers, if operated on the Website.
Full credit card details are not stored on the Company's servers. Payment details are processed by external payment and clearing providers, in accordance with accepted security standards and the providers' procedures.
The Company may receive or store partial information relating to the transaction, such as payment status, transaction amount, partial payment method or transaction ID, for the purpose of handling the order, customer service, accounting, refunds, cancellations and compliance with legal provisions.
6. Cookies, Pixels and Measurement Tools
The Website uses Cookies, pixels and similar technologies for proper operation of the Website, security, saving preferences, improving user experience, analyzing activity, measuring performance, tailoring content and advertising.
Types of Cookies and technologies that may operate on the Website:
- Essential Cookies: Required for Website functionality, shopping cart, login, security and the purchase process.
- Operational and Functional Cookies: Used to improve user experience, save preferences and tailor the Website.
- Analytical Cookies: Used to measure Website usage, analyze traffic, performance and user behavior.
- Marketing and Advertising Cookies: Used to tailor advertising, measure campaigns, remarketing and display relevant content.
The Website may use measurement and advertising tools from third parties, including Google, Meta, TikTok, GA4, Google Tag Manager and similar tools.
The Website has a Cookie consent management mechanism. The user can manage their preferences through this mechanism, if displayed on the Website, and also through browser settings. Blocking certain Cookies may affect some of the Website's functionality and user experience.
7. Newsletters, Marketing Messages and Operational Messages
The Company may send users marketing newsletters, updates, promotions, recipes, guides, content, offers or advertising messages via email, WhatsApp, SMS or other digital channels, only subject to user consent and in accordance with the law.
The user may remove themselves from the mailing list at any time through an unsubscribe link, unsubscribe message or by contacting customer service.
It is important to clarify: Unsubscribing from marketing newsletters does not prevent the Company from sending operational or service messages necessary for providing the service, such as order confirmation, invoice, shipping updates, order status changes, service messages, handling inquiries, cancellations, returns or messages required by law.
8. Data Retention
The Company will retain personal information as long as it is required for providing services, operating the website, handling orders and inquiries, accounting, compliance with legal provisions, fraud prevention, protection of the Company's rights, dispute resolution, and service improvement.
The retention period for information may vary depending on the type of information, purpose of use, legal requirements, accounting, operational or legal needs.
When there is no longer a need to retain the information, the Company will delete it, anonymize it, or store it in a limited form, in accordance with the law and the Company's procedures.
9. Information Security
The Company takes reasonable and customary security measures to protect the personal information stored in its systems, including the use of secure platforms, access permissions, secure service providers, and other technological and organizational measures.
However, no information system is completely immune to intrusion, malfunction, unauthorized use, or a security incident. Therefore, the Company cannot guarantee absolute protection of the information, but will act in accordance with the law in the event of a relevant security incident.
10. Transfer of Information Outside Israel
The Website operates using Shopify and other technological service providers, some of whom may be located outside of Israel or process information on servers outside of Israel.
Therefore, personal information may be stored, processed, or transferred to other countries, including through international service providers such as Shopify, Google, Meta, TikTok, Klaviyo, Yotpo, and other providers.
Such transfer of information will be made for the purpose of providing services and operating the Website, and subject to the provisions of the law and the privacy policies of the relevant providers.
11. User Rights Regarding Personal Information
In accordance with the provisions of the law, the user may contact the Company to request to review personal information relating to them, correct information that is not accurate, complete, clear or updated, or request deletion of information, subject to the provisions of the law, the need to retain information for legal, accounting, operational or legal purposes, and the limitations applicable to the Company.
The user may also submit a request to be removed from marketing communications or to stop the use of information for marketing purposes, subject to the law.
The Company will examine each request and act in accordance with the provisions of the law and the timeframes required by law.
12. Minors
The Website is intended for use by users aged 18 and over.
Do not provide personal information, open an account, make a purchase, or order products on the Website if the user is under the age of 18.
If the Company becomes aware that personal information has been collected from a minor in violation of this policy or without the approval required by law, a request can be submitted to the Company for the deletion of the information, and the Company will examine the request in accordance with the law.
13. Links to External Websites and Services
The Website may include links to websites, services, pages or platforms of third parties, including social networks, payment providers, shipping providers or additional external services.
The Company is not responsible for the privacy policy, terms of use, information security or content of such third parties. It is recommended to review the privacy policy of any external service before using it.
14. Contact Regarding Privacy
For questions, requests or inquiries regarding privacy, you can contact us through the following means:
Email: info@oomame.co.il
Phone: 03-5034003
Operating hours: Sunday-Thursday, 11:00 AM - 6:00 PM.
No response on Fridays, Saturdays, holiday eves, and holidays, unless otherwise stated on the website.
